Easybike

About Easybike

Easybike is a French company specializing in the design, manufacture, and distribution of electric bicycles, positioning itself as a key player in the French eco-mobility market. Founded in 2004 by Grégory Trebaol, the company has grown significantly, notably through the acquisition of several iconic brands. Trebaol, a graduate of EDC Paris Business School with a strong entrepreneurial drive, identified the potential of electric mobility early on, establishing Easybike when the market was still in its infancy.

The company's growth strategy has involved several key acquisitions. In 2013, Easybike acquired the renowned Solex brand and the folding bike specialist Mobiky-Tech. This was followed by the purchase of Matra MS from the Lagardère group in 2014, which produced high-end electric bikes. These acquisitions helped Easybike become a leading name in the French e-bike sector. The company's parent group was later renamed Rebirth to reflect its strategy of reviving historic brands and industrial sites in France. Under the Rebirth Group, it now manages a portfolio including Solex, Matra, Lejeune, and Coleen.

Easybike targets a broad market, from urban commuters to businesses and local authorities, offering a wide range of electric bikes across different segments like utility, compact, urban, and mountain bikes. The business model involves both direct sales of its branded bicycles and providing fleet solutions for corporate and municipal clients. A key part of its strategy has been the relocalization of production to France, with a major assembly plant established in Saint-Lô, Normandy, to ensure quality and leverage the "Made in France" appeal. The company faced financial difficulties, leading to a receivership period in 2019, but successfully restructured and emerged from the proceedings in 2021.