Easy to play

About Easy to play

Chuapp, operating under the legal name Beijing Yunjichuanmei Information Technology Co., Ltd., is a digital media organization founded in 2013 with a clear focus on the video game sector in mainland China. The company was established by ZHU Jiayin, a veteran of the gaming industry since 2001, who is dedicated to reporting on the compelling stories and individuals within the gaming world. Chuapp is headquartered in Beijing, China.

The core of Chuapp's business is its website, chuapp.com, which serves as a hub for discussions on electronic games and related cultural phenomena. The platform distinguishes itself by producing high-quality, in-depth content that aims to provide genuine value to its readership. This includes game reviews, news, feature articles, and cultural commentary, with specific recurring categories like "#Characters#," "#Documentary#," "#Nostalgia#," and "#BehindTheScenes#". The company operates in a market where video games have been historically marginalized, leading to a unique and often polarized perspective on the subject from the general populace.

Revenue generation appears to be diversified. The company accepts reader submissions and operates on a model that includes paying contributors for original content, securing rights for future use and distribution. Chuapp has also engaged in equity financing, securing an undisclosed amount in April 2015 from X.D. Network and a Series A venture capital round of 218 million on May 12, 2017. This indicates a business model that combines media-driven revenue streams with venture capital backing to fuel its growth and operations. The platform also serves as a vertical medium for mobile games, offering information, strategies, and community services.