Easy Crypto

Easy Crypto is a cryptocurrency brokerage platform founded in 2017 by siblings Janine and Alan Grainger. The company was born out of their frustration with the difficulty and high costs associated with purchasing digital assets in New Zealand, where prices were often 15% above global rates. Janine Grainger, the CEO, has a background in finance, economics, strategy, and management consulting with major New Zealand brands. Her journey was unconventional; she left school at 15 but went on to complete a double major in economics and finance. Alan Grainger applied his two decades of experience in the IT sector to develop the platform's technology and user interface.

The firm operates as a non-custodial cryptocurrency retailer, distinguishing itself by not holding customer funds or private keys. This model means that when a customer purchases any of the over 160 available cryptocurrencies, the assets are sent directly to the user's personal crypto wallet. This approach mitigates the risk of platform-related asset loss for the user. The business generates revenue by charging an all-inclusive fee of 0.70% to 0.90% on transactions, which covers foreign exchange and network fees. The platform is designed to function like a familiar online retail store, simplifying the process of buying digital currencies for individuals, including those with no prior experience. It serves clients in New Zealand, Australia, and South Africa.

Significant milestones for Easy Crypto include becoming the largest crypto provider in New Zealand within nine months of its launch and processing over $2.4 billion in sales in its first five years. In October 2021, the company secured $17 million in a Series A funding round, a record for a New Zealand company at the time, with backers including Nuance Connected Capital, Pathfinder KiwiSaver, and Ice House Ventures. A notable development was the March 2025 acquisition by Brisbane-based Swyftx, creating a significant trans-Tasman entity in the cryptocurrency market. Additionally, Easy Crypto launched the NZDD stablecoin, pegged 1:1 to the New Zealand Dollar, to offer users a way to engage with stablecoins without foreign exchange risk. The company also offers an OTC desk for institutional and high-value traders and tools like Auto-Buy for dollar-cost averaging strategies.

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