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Power Law company profile

EarnUp

Fintech · San Francisco, United States · Founded 2014

EarnUp operates in the financial wellness sector, providing AI-driven tools designed to assist lenders, credit unions, and employers in empowering their clients. The company offers three main solution suites: Smart Tools, Action Automation, and Insights. These suites aim to simplify and automate complex financial activities, such as budgeting, debt management, and financial planning. EarnUp's AI Advisor is a key feature, offering hyper-personalized financial advice, budget development, money management tracking, and financial product recommendations. The business model focuses on delivering value to enterprises and consumers by enhancing customer satisfaction and loyalty through personalized financial experiences. EarnUp serves over 3 million people, helping them become homebuyer-ready, pay down debt, and save for significant life events. Keywords: financial wellness, AI-powered tools, lenders, credit unions, employers, debt management, budgeting, savings, personalized experience, customer engagement.

Valuation
$100–500M
Latest valuation · 2022
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Revenue
$10–50M
Latest reported FY
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Headcount
<100
Current team size
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Total funding● Pre-IPO
$50–100M
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Investors

15 investors on EarnUp's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 7 investors entered at this stage
Blumberg Capital
Base Ventures
Correlation Ventures
Kapor Capital
Fenway Summer Ventures
Financial Solutions Lab
Camp One Ventures
Series A 6 investors entered at this stage
SignalFire
Deciens Capital
Ulu Ventures
Acumen
Bain Capital Ventures
Flourish Ventures
Series B+ 2 investors entered at this stage
LendingTree
KeyBank

Global footprint

Where EarnUp has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States47.8%
🇨🇷 Costa Rica43.5%
🇨🇦 Canada4.3%
🇦🇺 Australia4.3%
4 countries shown

Talent graph

The shape of EarnUp's talent

Dealroom maps EarnUp's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

15 team members profilednamed & role-tagged by Dealroom
22 employeestotal headcount
2 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about EarnUp

An AI-synthesized read of the highest-engagement posts about EarnUp on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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