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EarnUp

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An intelligent loan payment automation

San Francisco, United StatesFounded 2014Fintech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for EarnUp and the history behind them.

About EarnUp

EarnUp operates in the financial wellness sector, providing AI-driven tools designed to assist lenders, credit unions, and employers in empowering their clients. The company offers three main solution suites: Smart Tools, Action Automation, and Insights. These suites aim to simplify and automate complex financial activities, such as budgeting, debt management, and financial planning. EarnUp's AI Advisor is a key feature, offering hyper-personalized financial advice, budget development, money management tracking, and financial product recommendations. The business model focuses on delivering value to enterprises and consumers by enhancing customer satisfaction and loyalty through personalized financial experiences. EarnUp serves over 3 million people, helping them become homebuyer-ready, pay down debt, and save for significant life events.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
San Francisco, United States
Employees
22
Open positions
None listed
Dealroom signal
61.6/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Financial Management Solutions
Sector
Fintech, Money Management, Sustainable Development Goals, Debt Collection, financial inclusion
Business model
SaaS
Client focus
b2b, b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2026 $0 — Array ↗
SERIES COther financing Mar 2022 $31M $124M Blumberg Capital · SignalFire · Flourish Ventures · Bain Capital Ventures ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

EarnUp website traffic

Latest recorded traffic for EarnUp is 1.8K monthly website visits, down 68.4% over the last three months. EarnUp's team declined 38.9% over the past year.

Latest monthly visits1.8K 3-month web change-68.4% 1-year team growth-38.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Series A6 investors entered at this stage

Series B and later2 investors entered at this stage

  • LendingTree
  • KeyBank

Other known investors1 additional known investor

  • Array
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States47.8%
🇨🇷 Costa Rica43.5%
🇨🇦 Canada4.3%
🇦🇺 Australia4.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about EarnUp on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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