EarnOS

About EarnOS

EarnOS is a decentralized consumer discovery and engagement platform aiming to restructure the digital advertising market. The company was brought to life by co-founders Phil George (CEO), Wayne Hughes (Growth), Tom Riordan (Product), and Reece Johnson (Engineering), who have professional backgrounds from companies like Uber, Aave, Boston Consulting Group, and Typeform.

The platform operates as a two-sided marketplace that connects brands directly with consumers, redirecting advertising spend into user rewards. For consumers, EarnOS offers a platform where they can complete "missions" for brands—such as demoing a product, joining a loyalty program, or engaging on social media—and earn rewards in the form of stablecoins like USDC. These rewards can then be spent in the real world via an EarnOS debit card. The user experience is designed to be seamless, abstracting away the complexities of Web3 by allowing users to sign up with an email and automatically creating a non-custodial wallet for them.

For brands, EarnOS provides a cost-per-result marketing model, ensuring they only pay for verified user actions rather than impressions or clicks. This is powered by zkTLS (zero-knowledge Transport Layer Security) technology, which allows for the private verification of user data and on-chain activity. This enables hyper-granular targeting, such as a brand targeting power users of a competitor, without compromising user privacy. The platform leverages the XION blockchain and uses AI for semantic analysis to deliver relevant campaigns to users.

In January 2025, EarnOS announced it had raised $5 million in a seed funding round led by Escape Velocity (EV3), with participation from Animoca Brands, Mysten Labs, and others. The company launched its mainnet beta in the same month, collaborating with brands like Uber, Baskin Robbins, and The North Face. During its beta phase, EarnOS onboarded over 300,000 verified users and achieved 3.2 million brand outcomes.