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E96.ru

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Online retailer specializing in electronics, home appliances, and consumer goods with competitive pricing and nationwide delivery

Yekaterinburg, RussiaFounded 2006eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2013
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for E96.ru and the history behind them.

About E96.ru

E96.ru is an online retail platform that primarily focuses on selling electronics, home appliances, and various consumer goods. The company caters to a broad range of customers across Russia, offering a wide selection of products from well-known brands such as Canon, Nikon, and Leica. Operating in the highly competitive e-commerce market, E96.ru differentiates itself through competitive pricing, extensive product listings, and reliable nationwide delivery services. The business model is based on direct sales through its online platform, generating revenue from product sales and delivery fees. E96.ru also leverages customer data to optimize inventory management and personalize marketing efforts, enhancing customer satisfaction and retention.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2006
Headquarters
Yekaterinburg, Russia
Employees
15
Open positions
None listed
Dealroom signal
56.6/100
Industry
Home Living
Sector
eCommerce & Marketplaces, Navigation, Geopositioning, Appliances
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SECONDARY✓Other financing Aug 2017 $0 — Boris Lenpinskikh · Dmitry Pivovarov —
ACQUISITION✓Exit Feb 2016 $0 — Technosila ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

E96.ru website traffic

Latest recorded traffic for E96.ru is 1.5K monthly website visits, down 72.7% over the last three months. E96.ru's team declined 11.8% over the past year.

Latest monthly visits1.5K 3-month web change-72.7% 1-year team growth-11.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Boris Lenpinskikh
  • Dmitry Pivovarov

Other known investors1 additional known investor

  • Technosila
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇷🇺 Russia88.9%
🇨🇱 Chile11.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about E96.ru on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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