e-mobilio

About e-mobilio

Munich-based e-mobilio, founded in 2019 by Ralph Missy and Denis Reichel, operates as a comprehensive digital platform aiming to simplify the transition to electric mobility for consumers and businesses. The founders leveraged their 14 years of prior collaboration in the automotive and energy efficiency sectors to address the complexities potential electric vehicle (EV) buyers face. e-mobilio provides a 360-degree consulting solution that guides users through configuring a personalized e-mobility package, encompassing the vehicle, charging hardware, installation services, public charging tariffs, and information on government subsidies.

The company's business model is primarily centered on a Software-as-a-Service (SaaS) white-label solution licensed to B2B clients, including car dealership groups, original equipment manufacturers (OEMs), insurance companies, and corporate fleet operators. These clients integrate e-mobilio's platform into their own websites, paying a monthly license fee. This enables them to offer a holistic advisory service to their end customers, creating additional revenue streams through the sale of related products and services like wallboxes and installation, for which e-mobilio also earns commissions. Key clients include prominent names like Toyota, Kia, and the ADAC.

e-mobilio's platform functions as a one-stop-shop, addressing the entire EV ecosystem. For individual consumers, the service is free and provides tailored recommendations on everything from the right electric car and wallbox to GHG quotas and solar system integration. For business customers, the platform offers tools for fleet electrification analysis and management, as well as an employee portal for managing wallbox orders and charging cost reimbursements. This approach is designed to streamline the sales process, enhance customer loyalty, and provide valuable data insights to manufacturers.

Financially, the company was initially self-financed, allowing for strategic growth. It has since secured significant investment to fuel its expansion. A seed round of undisclosed value took place in July 2022, followed by a Series A funding round in September 2023, which raised €9.5 million ($10.3M). This later round was led by SET Ventures and included participation from existing investors like Übermorgen Ventures and Wi Venture. Having established a strong market position in Germany and Austria with over 450 partners, e-mobilio is now focused on international expansion into further European markets.