Duzhe

About Duzhe

Duzhe is a prominent Chinese general interest magazine first published in Lanzhou in March 1981. It is published by Gansu People's Press and has become one of the most widely circulated magazines in China, often referred to as the "Chinese people's spiritual reader." The magazine's content includes original articles, condensed reprints from other publications, book excerpts, and collections of anecdotes and other short pieces.

The magazine and its related businesses are operated by Duzhe Publishing and Media Co., Ltd., which was established on December 28, 2009. This entity was formed by its parent organization, Duzhe Publishing Group, which itself was created in 2006 from the foundation of the Gansu People's Publishing House (established in 1951). On December 10, 2015, Duzhe Publishing and Media Co., Ltd. was successfully listed on the Shanghai Stock Exchange (stock code: 603999), marking a significant milestone as the first cultural enterprise from Gansu province to be listed.

The company's business model encompasses a wide range of activities beyond the flagship magazine. Its operations include the publication and distribution of books (including educational materials), other periodicals, and electronic and audio-visual products. The company has diversified into new media operations and the development of cultural creative products. It also serves as the largest agent for primary and secondary school textbook publishing in Gansu Province. The business generates revenue from the sale of its publications, advertising, distribution services, and its various other media and cultural ventures. The brand has expanded internationally, with editions for overseas markets and a significant readership in regions like Southeast Asia, North America, and Europe.