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Durable

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AI-powered website builder and small business software platform offering tools for website creation, marketing, invoicing, and CRM

CanadaFounded 2021eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Durable and the history behind them.

About Durable

Durable is a startup that provides an all-in-one platform designed to help individuals start and grow their service businesses online. The company offers a comprehensive suite of tools that includes marketing solutions, invoicing, templates, and subscription management. This makes it easier for entrepreneurs to manage various aspects of their business from a single platform.

Durable primarily serves small business owners and entrepreneurs in the service industry, such as painters, landscapers, and other service providers. The market it operates in is the online business management sector, which is increasingly important as more people look to start their own businesses and need efficient ways to manage them.

The business model of Durable revolves around providing a subscription-based service. Users pay a recurring fee to access the platform's features, which include marketing tools, invoicing systems, a lightweight Customer Relationship Management (CRM) system, and expert business guides. This subscription model ensures a steady stream of revenue for the company.

Durable makes money through these subscription fees. By offering a comprehensive set of tools that save time and money, Durable provides significant value to its clients, which justifies the cost of the subscription. Additionally, the platform offers features like automatic posting to marketing channels and one-click liability insurance, which further enhance its value proposition.

In summary, Durable is a user-friendly platform that simplifies the process of starting and managing a service business. It combines essential business tools into one package, making it easier for entrepreneurs to focus on growing their businesses rather than getting bogged down by administrative tasks.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Canada
Employees
66
Open positions
1
Dealroom signal
85.7/100
Industry
Media, Marketing
Sub-industry
Ecommerce Solutions, CRM & Sales, Content production
Sector
eCommerce & Marketplaces, Invoicing, Core AI, Generative AI, genAI Applications, Clean Industry, Eitclimatecleantech
Technology
Artificial Intelligence
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Dec 2023 $14M $56M Torch Capital · Spark Capital · Dash Fund · Infinity Ventures ↗
SEED✓Equity / VC Mar 2022 $4.3M $17M Alt Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Durable website traffic

Latest recorded traffic for Durable is 17K monthly website visits, up 13.3% over the last three months. Durable's team grew 13.8% over the past year.

Latest monthly visits17K 3-month web change+13.3% 1-year team growth+13.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Alt Capital

Series A6 investors entered at this stage

Other known investors3 additional known investors

  • Jeremy Jonker
  • Kevin Wong
  • Lorimer Ventures
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇨🇦 Canada69%
🇺🇸 United States10.3%
🇧🇷 Brazil6.9%
🇵🇰 Pakistan3.5%
🇬🇧 United Kingdom3.5%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Durable on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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