Duiba

About Duiba

Duiba Group Limited operates as a user management Software-as-a-Service (SaaS) provider and an interactive advertising platform operator in China. The company was established in Hangzhou in May 2014 by founder Chen Xiaoliang. Chen, born in 1992, started his entrepreneurial journey while still a university student, securing a government grant for student startups. He graduated from Hangzhou Normal University Qianjiang College in 2013 with a degree in Information and Computer Science.

The firm's business is structured around two main segments: a user management SaaS platform and an internet advertising business. The SaaS platform, launched in 2014, offers tools designed to help businesses, particularly mobile apps, attract and retain users. These tools include points system management, gamified user operations, and member marketing to enhance user activity and participation. The internet advertising platform, introduced in 2015, focuses on interactive performance-based advertising, providing media monetization and ad distribution services. Duiba serves a diverse client base, including companies in the financial and internet sectors. Revenue is primarily generated through the internet advertising business, with the SaaS platform moving to a paid model in April 2018.

A significant milestone for Duiba was its public listing on the Main Board of the Hong Kong Stock Exchange on May 7, 2019, under the stock code 01753.HK. The company's mission is to act as a partner for enterprises, offering full-cycle services that cover user growth, retention, and traffic monetization. Despite its growth and market position, the company has faced challenges, including being scrutinized for certain promotional tactics, such as its mobile prize draws, which led to a public apology and an internal review.