D
Dugout
Partners with brands, agencies, publishers and platforms to deliver football content - from bite-sized social video to long form documentaries
About Dugout
Dugout.com is a digital media platform that provides exclusive behind-the-scenes content from some of the world's top football clubs, players, and legends. The platform serves football enthusiasts and fans who are eager to get an insider's view of their favorite teams and players. Operating in the sports media market, Dugout collaborates with major football clubs such as AC Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, and PSG to deliver unique and engaging content. The business model revolves around partnerships with these clubs and monetizes through advertising, sponsorships, and premium content subscriptions. Dugout generates revenue by offering brands and advertisers access to a highly engaged and targeted audience of football fans. The platform also explores opportunities in esports and live events to diversify its content offerings and revenue streams.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 7
- Open positions
- None listed
- Dealroom signal
- 69.5/100
- Industry
- Sports, Media
- Sub-industry
- Content production
- Sector
- Consumer Services, Platform, Sport, Sports Content, uk is8 creative industries
- Business model
- SaaS
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest Mar 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Dugout.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2020 | $0 | — | Onefootball | — |
| EARLY VCOther financing | Apr 2018 | $11M | $44M | Frank McCourt · David McCourt | ↗ |
Growth signals
Latest recorded traffic for Dugout is 2.9K monthly website visits, up 14400% over the last three months. Dugout's team declined 53.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
- FMFrank McCourt
- DMDavid McCourt
Other known investors1 additional known investor
Onefootball
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dugout on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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