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Duel (Daredevil Project)

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Enabling purpose-led brands to drive organic growth and retention through word-of-mouth and advocacy

London, United KingdomFounded 2015eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Duel (Daredevil Project) and the history behind them.

About Duel (Daredevil Project)

Duel.tech is a startup that specializes in helping purpose-driven brands grow organically by leveraging word-of-mouth and customer advocacy. The company has developed a cutting-edge technology and methodology that allows brands to manage their advocates and ambassadors more effectively than ever before. This technology unites all advocate activities under one platform, making it easier for brands to build and scale their advocacy programs.

Duel.tech primarily serves brands that are looking to create a direct-to-consumer channel and enhance their customer relationships. By turning customers into loyal brand advocates, these brands can drive organic growth and improve customer retention. The market Duel.tech operates in includes a wide range of industries, from fashion and beauty to consumer goods and technology.

The business model of Duel.tech revolves around providing a comprehensive platform that brands can use to manage their advocacy programs. This platform includes various tools and resources such as case studies, guides, eBooks, workbooks, and templates. Brands can request a demo to see how the platform works and how it can be tailored to their specific needs.

Duel.tech makes money by offering subscription-based access to its platform. Brands pay a recurring fee to use the technology and resources provided by Duel.tech, which helps them build and manage their advocacy programs. This recurring revenue model ensures a steady stream of income for the company while providing ongoing value to its clients.

In summary, Duel.tech is a startup that empowers brands to drive organic growth through word-of-mouth and customer advocacy. By offering a comprehensive platform and a range of resources, Duel.tech helps brands turn their customers into loyal advocates, thereby enhancing growth and retention.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
London, United Kingdom
Employees
76
Open positions
2
Dealroom signal
79.2/100
Industry
Legal, Enterprise Software
Sector
eCommerce & Marketplaces, Retail, B Corp, uk is8 professional business services
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Sep 2025 $16M $64M Peter Bauer · Bright Pixel Capital · Molten Ventures ↗
SERIES A✓Equity / VC May 2025 $14M $57M Undisclosed ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Duel (Daredevil Project) website traffic

Latest recorded traffic for Duel (Daredevil Project) is 33K monthly website visits, up 6.5% over the last three months. Duel (Daredevil Project)'s team declined 6.2% over the past year.

Latest monthly visits33K 3-month web change+6.5% 1-year team growth-6.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • Parkwalk Advisors
  • Downing
  • Downing Ventures
  • London Co-Investment Fund
  • Publicis Groupe
  • University of Bristol Enterprise Fund
  • SuperSeed

Series A3 investors entered at this stage

  • Bright Pixel Capital
  • Molten Ventures
  • Peter Bauer

Other known investors2 additional known investors

Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom60.6%
🇺🇸 United States22.7%
🇵🇹 Portugal4.5%
🇩🇪 Germany3%
🇿🇦 South Africa1.5%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Duel (Daredevil Project) on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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