D
Duel (Daredevil Project)
Enabling purpose-led brands to drive organic growth and retention through word-of-mouth and advocacy
About Duel (Daredevil Project)
Duel.tech is a startup that specializes in helping purpose-driven brands grow organically by leveraging word-of-mouth and customer advocacy. The company has developed a cutting-edge technology and methodology that allows brands to manage their advocates and ambassadors more effectively than ever before. This technology unites all advocate activities under one platform, making it easier for brands to build and scale their advocacy programs.
Duel.tech primarily serves brands that are looking to create a direct-to-consumer channel and enhance their customer relationships. By turning customers into loyal brand advocates, these brands can drive organic growth and improve customer retention. The market Duel.tech operates in includes a wide range of industries, from fashion and beauty to consumer goods and technology.
The business model of Duel.tech revolves around providing a comprehensive platform that brands can use to manage their advocacy programs. This platform includes various tools and resources such as case studies, guides, eBooks, workbooks, and templates. Brands can request a demo to see how the platform works and how it can be tailored to their specific needs.
Duel.tech makes money by offering subscription-based access to its platform. Brands pay a recurring fee to use the technology and resources provided by Duel.tech, which helps them build and manage their advocacy programs. This recurring revenue model ensures a steady stream of income for the company while providing ongoing value to its clients.
In summary, Duel.tech is a startup that empowers brands to drive organic growth through word-of-mouth and customer advocacy. By offering a comprehensive platform and a range of resources, Duel.tech helps brands turn their customers into loyal advocates, thereby enhancing growth and retention.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 76
- Open positions
- 2
- Dealroom signal
- 79.2/100
- Industry
- Legal, Enterprise Software
- Sector
- eCommerce & Marketplaces, Retail, B Corp, uk is8 professional business services
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2025 | $16M | $64M | Peter Bauer · Bright Pixel Capital · Molten Ventures | ↗ |
| SERIES A✓Equity / VC | May 2025 | $14M | $57M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Duel (Daredevil Project) is 33K monthly website visits, up 6.5% over the last three months. Duel (Daredevil Project)'s team declined 6.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Parkwalk Advisors
Downing
Downing Ventures
London Co-Investment Fund
Publicis Groupe
University of Bristol Enterprise Fund
SuperSeed
Series A3 investors entered at this stage
Bright Pixel Capital
Molten Ventures
Peter Bauer
Other known investors2 additional known investors
Creative UK
Plug and Play
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Duel (Daredevil Project) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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