Ducksboard

The company developed a real-time SaaS dashboard designed to track business metrics and web services. Its platform aggregated data from various SaaS applications like Google Analytics, Mailchimp, Twitter, and Zendesk, presenting them in a unified, real-time interface. Clients, primarily small and mid-sized companies, could connect to over 65 different applications and use more than 100 widget options to create custom dashboards for monitoring key performance indicators. The service also allowed users to generate reports in Excel and PDF formats. Ducksboard's business model was based on monthly subscription plans, with pricing starting at $16 per month.

After its founding, Ducksboard secured funding from several Spanish investors, including Kibo Ventures, Danka Capital, and Viriditas Ventures. Despite gaining traction with over 700 business customers, the company faced challenges in achieving its growth targets. Facing potential closure, the founders made a pivotal decision to reach out to New Relic, a software analytics company whose API they already integrated. This led to the acquisition of Ducksboard by New Relic in October 2014, marking New Relic's first-ever company purchase. The acquisition price was reported as $2.3 million in cash plus up to 250,000 shares of New Relic stock. Following the acquisition, the eight-person Ducksboard team remained in Barcelona and joined New Relic's product management and engineering units to integrate the dashboard technology into New Relic's offerings.