Dub Frequency Media

About Dub Frequency Media

Dub Frequency Media (dFm) operates as a diversified creative and communications company, originating from a blog focused on music, fashion, and culture. The firm was founded in approximately 2008 by Jesse Lee, whose entrepreneurial background in DJing and event promotion during his high school and college years laid the groundwork for the company's inception. Initially, dFm focused on organizing showcase events for emerging musical talents. This organically evolved into producing branded events for major cultural festivals like SXSW, Coachella, and Art Basel, which in turn attracted brand partners who became agency clients. The business has since expanded its capabilities from experiential events to include content creation, social media, public relations, and communications.

The company's business model is rooted in providing a suite of services that include brand strategy, public relations, social media management, experiential marketing, and content development. dFm targets a diverse client base, ranging from fashion brands and tech startups to food and hospitality companies, such as ASOS, Impossible Foods, Calvin Klein, and Twitter. It positions itself as an agency for brands looking to challenge the status quo and connect with discerning audiences by focusing on unconventional collaborations and cultural discovery. The firm generates revenue by acting as an agency of record for its clients, managing their marketing and communication strategies. Over the years, the company has grown, opening a New York office to complement its headquarters in Los Angeles and securing significant venture capital funding to fuel its expansion.

dFm has developed an ecosystem of related ventures, including Basic.Space, a curated marketplace for design, fashion, and art, and has been involved with Design Miami, a global forum for collectible design. This reflects the company's core ethos of discovery across various cultural sectors like music, fashion, art, design, and technology. The company operates as a privately held entity and has successfully raised funds through several rounds, including a Seed Round and multiple Series A stages, indicating investor confidence in its growth trajectory.