DTiQ

About DTiQ

Established in 1998 by founder Sam Naficy, DTiQ operates as a key provider of managed business intelligence solutions. Initially launched under the name Drive Through Technologies (DTT) with a focus on installing intercom systems for quick-service restaurants, the company has since evolved its business model. A significant milestone occurred in late 2018 when DTT rebranded as DTiQ, merging LPI, 360iQ, and DTT into a unified solution.

DTiQ's core business revolves around a managed software-as-a-service (SaaS) model, providing a bundled offering that includes intelligent video surveillance, point-of-sale (POS) data integration, and advanced analytics. The company serves a diverse client base across the quick-service restaurant (QSR), convenience store, and specialty retail industries, supporting over 45,000 locations. Revenue is primarily generated through recurring monthly fees for its consultative services and technology platform. The business model is designed to offer a comprehensive solution with minimal upfront costs for clients.

The firm's platform integrates AI-powered video analytics with POS data to deliver actionable intelligence. This allows clients to address key operational challenges such as loss prevention, speed of service, and overall operational efficiency. Key features include exception-based reporting, which flags suspicious transactions like voids and refunds, remote 'SmartAudits', and drive-thru optimization tools. By combining video evidence with transaction data, DTiQ provides clients with 'smart audits' to reduce theft and improve employee performance. The company also offers a suite of managed services, including forensic investigations and on-site auditing, to help clients interpret data and implement improvements.