Drum

About Drum

Drum Technologies, Inc., operating as Drum, was established in 2019 by a team with deep experience in the technology and creator sectors. The founding team includes Troy Harvey, who previously co-founded the vacation rental marketplace bnb.com, and was later involved with the Instagram marketing platform-turned-agency, Popular Pays. Other key figures from the outset were co-founder and CTO Rob Varon, CPO Mike Coutermarsh, and Head of Business Development Riley Jones. This collective background in marketplace creation and influencer marketing provides a strong foundation for Drum's focus on the creator economy.

The company positions itself as a platform designed to empower creators by providing them with new tools and monetization channels. Drum's core offering is a multi-sided marketplace that connects businesses with a network of everyday people, referred to as 'Drummers', who earn money by promoting and selling products and services from these businesses. This model operates on a commission basis, where Drummers receive payment for successful referrals and sales, thereby creating a performance-based marketing channel for businesses. The platform targets a wide range of businesses, from local service providers to national brands, offering them access to a distributed salesforce.

For its 'Drummers', the platform provides a mobile application that allows them to discover businesses to promote, access marketing materials, and track their earnings. The service aims to lower the barrier to entry for individuals looking to participate in the creator economy without needing a large pre-existing following. The company's strategy involves building a scalable infrastructure to support millions of creators in their entrepreneurial efforts. Following its launch, Drum secured significant early-stage funding, including a $20 million Series A round co-led by Craft Ventures and General Catalyst, which has been instrumental in its platform development and market expansion efforts.