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Drest

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The world’s first interactive luxury styling game, combining state-of-the-art technology with a luxury fashion styling experience that has real-time content at its core

London, United KingdomFounded 2019Consumer Services
Valuation $50–100M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Drest and the history behind them.

About Drest

DREST is a unique gaming startup that operates at the intersection of luxury fashion, beauty, lifestyle, and the digital world of the metaverse. It offers a platform where users can explore their fashion and styling skills using collections from over 250 of the world's top brands. This innovative approach to gaming allows users to engage, experiment, share, and even shop, creating a direct and meaningful connection with the brands they love.

DREST's business model is centered around gamification, a strategy that involves applying game-design elements in non-gaming contexts. This approach not only enhances user engagement but also serves as a marketing tool for luxury brands, providing them with a new avenue to connect with their audience. The company also supports various charitable causes, demonstrating a commitment to using digital technology for positive change.

The startup operates in the rapidly growing market of the metaverse, a virtual-reality space where users can interact with a computer-generated environment and other users. This market is gaining significant traction, especially among younger demographics, providing a promising growth opportunity for DREST.

DREST's revenue streams likely come from multiple sources, including partnerships with luxury brands featured in their games, in-app purchases, and possibly advertising. The company's diverse team, which includes game developers, fashion editors, and data insight experts, is a key asset in driving its innovative approach to gaming and fashion.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
London, United Kingdom
Employees
79
Open positions
3
Dealroom signal
64.6/100
Industry
Gaming, Fashion
Sub-industry
Luxury
Sector
Consumer Services, Luxury, Immersive Technologies, Woman Founder, uk is8 creative industries
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jul 2025 $832K $99M Undisclosed ↗
EARLY VC✓Equity / VC Jun 2023 $20M $79M Undisclosed ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMarginProfitMargin
2026
2025
2024
2023
2022 —
2021 — — — — —
2020 — — — — —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Drest website traffic

Latest recorded traffic for Drest is 3.6K monthly website visits, down 74.3% over the last three months. Drest's team declined 4.8% over the past year.

Latest monthly visits3.6K 3-month web change-74.3% 1-year team growth-4.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom75.8%
🇪🇸 Spain4.5%
🇵🇱 Poland3%
🇷🇸 Serbia3%
🇮🇪 Ireland3%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Drest on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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