D
Drest
The world’s first interactive luxury styling game, combining state-of-the-art technology with a luxury fashion styling experience that has real-time content at its core
About Drest
DREST is a unique gaming startup that operates at the intersection of luxury fashion, beauty, lifestyle, and the digital world of the metaverse. It offers a platform where users can explore their fashion and styling skills using collections from over 250 of the world's top brands. This innovative approach to gaming allows users to engage, experiment, share, and even shop, creating a direct and meaningful connection with the brands they love.
DREST's business model is centered around gamification, a strategy that involves applying game-design elements in non-gaming contexts. This approach not only enhances user engagement but also serves as a marketing tool for luxury brands, providing them with a new avenue to connect with their audience. The company also supports various charitable causes, demonstrating a commitment to using digital technology for positive change.
The startup operates in the rapidly growing market of the metaverse, a virtual-reality space where users can interact with a computer-generated environment and other users. This market is gaining significant traction, especially among younger demographics, providing a promising growth opportunity for DREST.
DREST's revenue streams likely come from multiple sources, including partnerships with luxury brands featured in their games, in-app purchases, and possibly advertising. The company's diverse team, which includes game developers, fashion editors, and data insight experts, is a key asset in driving its innovative approach to gaming and fashion.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 79
- Open positions
- 3
- Dealroom signal
- 64.6/100
- Industry
- Gaming, Fashion
- Sub-industry
- Luxury
- Sector
- Consumer Services, Luxury, Immersive Technologies, Woman Founder, uk is8 creative industries
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2025 | $832K | $99M | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Jun 2023 | $20M | $79M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Drest is 3.6K monthly website visits, down 74.3% over the last three months. Drest's team declined 4.8% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Drest on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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