Dreams Technology

Dreams Technology, originating from the Swedish parent company Dreams AB, has transitioned from a consumer-focused financial wellness application to a formidable B2B engagement banking platform. Founded in 2014 by Henrik Rosvall and Johan Hemminger, the company initially launched a B2C money-saving app in 2016 that successfully garnered over 500,000 users in Sweden and Norway by helping them save, invest, and manage debt. Rosvall's diverse background, including marketing at Avanza Bank, informed the company's unique approach.

Recognizing a larger market opportunity, Dreams evolved its business model to cater to financial institutions. In November 2022, it formally established Dreams Technology as its B2B entity, offering its proprietary technology as a white-labelled, embedded solution for banks worldwide. This strategic pivot led to the B2C app being transitioned into a joint venture named Dreams Sustainable. A significant milestone occurred in February 2023 when the climate tech firm Doconomy acquired Dreams Technology to merge behavioral science with climate impact solutions.

The core of the business is an 'engagement banking' software platform designed to be integrated into banks' existing digital applications. The service leverages insights from behavioral economics, psychology, and neuroscience to foster customer engagement and financial well-being. By operationalizing over 100 behavioral science insights, the platform helps bank customers set and achieve financial goals, thereby increasing savings, managing debt, and making sustainable consumption choices. For its clients—banks and financial institutions—Dreams Technology aims to boost customer engagement, attract new demographics, increase assets under management, and support ESG (Environmental, Social, and Governance) goals. Revenue is generated through this B2B SaaS model, with notable early adopters including major players like BNP Paribas Group and Mastercard.

Keywords: engagement banking, financial wellbeing, fintech, behavioral science, B2B SaaS, white-label banking solutions, customer engagement platform, financial technology, sustainable finance, digital banking, debt management, savings platform, ESG solutions, banking technology, Henrik Rosvall, Doconomy acquisition, behavioral economics, neuroscience in finance, customer retention banking, digital transformation finance