Dozr

About Dozr

Dozr operates an online marketplace and provides e-commerce solutions for the heavy equipment rental industry, targeting contractors and equipment suppliers across North America. The company was founded in 2015 by Kevin Forestell, Tim Forestell, and Erin Stephenson. The idea originated from their direct experience with the underutilization of expensive machinery within their own landscaping business, Forestell Designed Landscapes. Recognizing that their equipment often sat idle, they envisioned a platform to connect equipment owners with other verified contractors in need.

Kevin Forestell, the CEO, has a background in landscape architecture and founded his own landscaping company after university. His hands-on experience in the construction sector highlighted the inefficiencies of traditional equipment rental processes. Tim Forestell, the CCO/CRO, also comes from a background at Forestell Designed Landscapes, where he was a Regional Manager and VP of Operations. Erin Stephenson, the CMO, is responsible for the company's marketing and operational strategy.

Dozr's business model centers on creating a transparent, digital marketplace that modernizes equipment rentals, a process traditionally handled over the phone or in person. The platform aggregates equipment inventory from a wide range of suppliers, from independent owners to large rental houses, and makes it searchable for contractors. Renters can compare real-time pricing and availability, book equipment online, and manage the entire rental process digitally, from contracts and payments to delivery and extensions. Revenue is primarily generated by taking a percentage of each transaction facilitated through the marketplace. The company also offers a white-label e-commerce software solution called WebStores, allowing rental houses to digitize their own operations and offer online booking directly to their customers.

The platform serves contractors in the construction, agriculture, and landscaping industries who need to rent equipment for short or long-term projects. It provides them with access to a vast fleet of machinery without the need to establish individual accounts with multiple rental companies. For equipment suppliers, Dozr offers a new channel to reach customers, increase the utilization of their assets, and manage rental operations more efficiently. The company verifies all parties and handles logistics like payments and insurance, reducing risk for both renters and lenders. Since its inception, Dozr has secured significant funding, including a $2.5 million seed round in 2016, a $14 million Series A in 2019, and a $27.5 million Series B in 2022, to fuel its expansion across the United States and Canada.