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DoveConviene - Shopfully

eCommerce & Marketplaces · Cento, Italy · Founded 2011

Shopfully, formerly known as DoveConviene, operates as a pivotal tech entity in the drive-to-store market, connecting millions of consumers with physical retail locations. The company was established in Italy in 2012 by Alessandro Palmieri and Stefano Portu, two entrepreneurs with extensive backgrounds in the digital sector. Portu, the current CEO, gained early experience in the late 90s as part of the founding team of Buongiorno, a mobile marketing public company, and later worked at Gedi Group, a major Italian media conglomerate. This experience highlighted for him that technology's primary purpose is to enhance consumers' lives by understanding their habits. Palmieri and Portu identified an opportunity in the retail sector, observing that while most sales still occurred in-store, purchasing decisions were increasingly influenced by digital research. The company's business model centers on guiding consumers from online product discovery to in-store purchasing, thereby increasing foot traffic for its retail partners. It serves over 500 top retailers and brands by providing a suite of digital marketing solutions. Revenue is generated through these solutions, which help retailers digitize their trade marketing tools, like paper flyers, and engage consumers throughout their purchasing journey. Shopfully's core service is delivered through its proprietary marketplaces—including DoveConviene, PromoQui, VolantinoFacile, and Tiendeo—and its AI-based hyperlocal marketing platform, HI! (Hyperlocal Intelligence). This platform allows for the execution and measurement of hyperlocal campaigns, reaching geolocated consumers and providing retailers with data on in-store visits. Shopfully's history is marked by strategic growth and acquisitions. After its founding, it secured several rounds of funding from investors such as 360 Capital Partners, Merifin Capital, and Highland Capital Partners Europe, raising over €20 million in its first three years. A significant rebranding occurred in 2019 when DoveConviene became Shopfully to reflect its expanded geographical and product scope. The company has actively acquired other marketplaces to consolidate its market position, including PromoQui and VolantinoFacile in 2020, and the Spanish company Tiendeo in 2022. In 2023, Shopfully was acquired by MEDIA Central Group, a German company specializing in drive-to-store marketing, creating a leading European platform. Further consolidation occurred with the acquisition of Ofertia in 2024 and a merger with Flipp to create a global leader in the sector. Keywords: drive-to-store, hyperlocal marketing, retail technology, digital circulars, shopper marketing, customer engagement, mobile marketplace, physical retail, footfall optimization, AI marketing, trade marketing digitization, geo-localised promotions, retail analytics, in-store traffic, consumer behavior data, DoveConviene, Tiendeo, PromoQui, VolantinoFacile, Stefano Portu, Alessandro Palmieri, MEDIA Central Group, hyperlocal intelligence