DoveConviene - Shopfully

The company's business model centers on guiding consumers from online product discovery to in-store purchasing, thereby increasing foot traffic for its retail partners. It serves over 500 top retailers and brands by providing a suite of digital marketing solutions. Revenue is generated through these solutions, which help retailers digitize their trade marketing tools, like paper flyers, and engage consumers throughout their purchasing journey. Shopfully's core service is delivered through its proprietary marketplaces—including DoveConviene, PromoQui, VolantinoFacile, and Tiendeo—and its AI-based hyperlocal marketing platform, HI! (Hyperlocal Intelligence). This platform allows for the execution and measurement of hyperlocal campaigns, reaching geolocated consumers and providing retailers with data on in-store visits.

Shopfully's history is marked by strategic growth and acquisitions. After its founding, it secured several rounds of funding from investors such as 360 Capital Partners, Merifin Capital, and Highland Capital Partners Europe, raising over €20 million in its first three years. A significant rebranding occurred in 2019 when DoveConviene became Shopfully to reflect its expanded geographical and product scope. The company has actively acquired other marketplaces to consolidate its market position, including PromoQui and VolantinoFacile in 2020, and the Spanish company Tiendeo in 2022. In 2023, Shopfully was acquired by MEDIA Central Group, a German company specializing in drive-to-store marketing, creating a leading European platform. Further consolidation occurred with the acquisition of Ofertia in 2024 and a merger with Flipp to create a global leader in the sector.