Doo.net

About Doo.net

Munich-based doo GmbH operates a smart event automation platform designed to digitize the entire lifecycle of corporate events, trade fairs, and conferences. The company was re-established in 2013 by Christoph Sedlmeir and Dr. Michael Liebmann. This followed an earlier iteration of the company, founded in 2011 by Frank Thelen, Marc Sieberger, and Alex Koch, which focused on cloud-based document management and raised $10 million in a Series A round in 2012.

Christoph Sedlmeir, a founder and managing director, brings extensive experience from his eight-year tenure at the management consulting firm Bain & Company. His vision to better understand event participants' interests and attract the right audience was a driving force behind the company's new direction. He studied in Karlsruhe, Berkeley, and Harvard and is responsible for service and sales at doo.

The company's core business revolves around a modular, software-as-a-service (SaaS) platform that automates and personalizes the attendee journey. Its revenue is generated through tiered subscription packages—Basic, Pro, and Enterprise—which offer escalating levels of functionality. The platform caters to corporate clients, event agencies, and associations, with customers including Roche, SAP, and Bafin. Doo's business model focuses on providing a flexible, white-label solution that can be tailored to individual client needs.

Doo offers a comprehensive suite of tools for event management. This includes invitation management with personalized emails, a website editor for creating event landing pages, and a robust registration and ticketing system that handles various categories and payment processing. A central feature is the guest management module, which digitizes the entire attendee journey and provides a 360-degree view of participants. The platform also features a no-code automation editor, allowing event teams to create custom workflows, such as sending follow-up mailings or managing approvals, without developer assistance. For performance analysis, doo provides a analytics dashboard with detailed statistics on email campaigns, registration numbers, and other key performance indicators to measure event success. The system is designed for integration with other corporate software like CRM and ERP systems and ensures high security and GDPR compliance.