Dongqiudi

About Dongqiudi

Dongqiudi, operated by Beijing Duoge Technology Co., Ltd., is a prominent football-focused digital media platform in China, established on December 5, 2013. The company was founded by Chen Cong, who leveraged his background from Wuhan Institute of Physical Education and early experience in running a football forum called "Baopengwang" to create a dedicated space for football enthusiasts.

The platform functions as a comprehensive online portal and mobile application, serving a large community of football fans. Its core business revolves around providing extensive football-related content, including real-time news, in-depth match analysis, game highlights, and detailed statistical data. Dongqiudi distinguishes itself by combining professionally generated content (PGC) with user-generated content (UGC), creating a rich and interactive community experience. The application features distinct sections such as news feeds, video highlights, data analysis, and social forums or "circles," which allow users to connect and discuss topics related to their favorite teams and players. By 2018, the app had amassed nearly 40 million registered users, with daily active users reaching 11 million during peak events like the World Cup.

Dongqiudi's business model incorporates multiple revenue streams. While initially focused on user growth and experience, the company has diversified into e-commerce, selling football-related merchandise through its in-app store. It also generates income from information-feed advertising and has explored areas like lottery services. The platform has secured significant funding over the years, raising a total of $122 million across five rounds, with notable investors including Sequoia Capital and Suning.com. Its latest Series C funding round in October 2018 brought in $57.8 million, underscoring investor confidence in its market position.