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Domicilios.com
Online food delivery platform in LatAm
About Domicilios.com
Domicilios.com emerged on the Colombian tech scene in 2007, founded by university students José Guillermo Calderón and Miguel McAllister, who were later joined by their first investor and co-founder, Pablo González. Initially conceived as an online directory for restaurants in Bogotá, the venture evolved into a comprehensive food delivery marketplace. The founders, both students at Universidad de Los Andes at the time, identified a gap in the market for a centralized platform for ordering food online.
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The company's primary business was an online platform, accessible via web and mobile applications, that connected users with a wide array of restaurants for food delivery. Its business model centered on charging restaurants a commission for orders facilitated through its service. The platform served the general public in various cities across Colombia, Peru, and Ecuador, positioning itself as a key player in the Latin American food delivery market.
Domicilios.com's journey was marked by significant expansion and a series of strategic acquisitions and partnerships. After securing an initial investment of $100,000, the company launched its online ordering concept. A subsequent $1.5 million from the Spanish fund Axon Partners Group fueled its international growth, acquiring platforms in Peru and Argentina. In 2014, German food delivery giant Delivery Hero acquired a majority stake, eventually purchasing 100% of the company and taking it public on the Frankfurt Stock Exchange in 2017. This made Domicilios.com the first Colombian startup to be publicly listed. Following the full acquisition, the original founders exited to launch new ventures; McAllister founded Merqueo and Calderón founded Muy (now Robinfood). In April 2020, Brazilian foodtech leader iFood acquired a 51% controlling stake in Domicilios.com from Delivery Hero, aiming to challenge Rappi's dominance in the Colombian market. By June 2021, Domicilios.com ceased to operate as a standalone brand and was fully merged into the iFood platform.
At a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Bogotá, Colombia
- Employees
- 357
- Open positions
- None listed
- Dealroom signal
- 60.8/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Food Delivery, Last-Mile Delivery
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Jan 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Domicilios.com.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2020 | $0 | — | iFood | — |
| ACQUISITION✓Exit | Apr 2019 | $0 | — | Glovo | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Domicilios.com is 1.2K monthly website visits, up 30.4% over the last three months. Domicilios.com's team grew 0% over the past year.
Similar companies
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| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 SwoopOn-demand food delivery app for Africa |
Lagos, Nigeria | Operational | 26 | $7.3M | $29M |
 Top GrocerOnline grocery store in Dubai |
Dubai, United Arab Emirates | Operational | |||
 Krave MartQuick-commerce startup offering the delivery of groceries and other products in 10 minutes |
Karachi, Pakistan | Acquired | |||
 TotersEnabling last-mile same day delivery of any local product |
Beirut, Lebanon | Operational | |||
 WutzuTechnology company solely focused in the grocery industry |
London, United Kingdom | Acquired | |||
 360HyperA platform to buy online groceries from different retailers, with personalized picking as fast as in 4 hours |
Torres Vedras, Portugal | Operational | |||
 QuickllyProvides access to a range of Indian grocery ingredients, tiffins, and fully prepared restaurant meals delivered to the doorstep |
Chicago, United States | Operational | |||
 DiniiRevolutionizing the food and beverage industry with next-generation mobile ordering services |
Tokyo, Japan | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Axon Partners Group
Delivery Hero
Other known investors4 additional known investors
Glovo
iFood
Alfonso Leon
Baidu
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Domicilios.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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