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Doji
AI-driven fashion app merging Instagram and TikTok for personalized self-expression and shopping experiences
About Doji
Doji is a New York City-based startup that is redefining the fashion shopping experience by integrating elements of social media platforms like Instagram and TikTok. The company targets fashion-forward individuals who seek a personalized and expressive shopping journey. By leveraging advanced AI research and a deep understanding of contemporary culture, Doji offers a platform where fashion is not merely a product to purchase but a process of self-discovery and expression. The business model likely involves monetizing through partnerships with fashion brands and possibly through in-app purchases or advertising. With backing from investors associated with OpenAI, Cursor, and SKIMS, Doji is positioned to create a new paradigm in fashion retail, focusing on craft, curiosity, and the courage to innovate. Keywords: AI, fashion, social media, self-expression, shopping, personalization, NYC, culture, investment, paradigm.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Doji.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | May 2025 | $14M | $56M | Thrive Capital · Seven Seven Six | ↗ |
Growth signals
Latest recorded traffic for Doji is 34K monthly website visits, up 47.8% over the last three months. Doji's team grew 85.7% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Thrive Capital
Seven Seven Six
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Doji on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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