Doji

About Doji

Doji is a UK-based online trading platform founded in 2020 that specializes in refurbished technology, primarily smartphones and tablets. The company was co-founded by Fernando Montera Filho, Satyen Fakey, and Bilal Ishaq Khan, who met during a Masters program at the University of Oxford. Montera, an engineer and serial entrepreneur, serves as CEO. The team's collective experience in online consumer goods and financial marketplaces inspired them to apply a stock market model to the used goods sector.

The platform operates as a marketplace connecting buyers and sellers, aiming to provide fair, transparent pricing based on real-time market data. It uses a bid/ask system similar to a stock exchange, which commoditizes devices by grade, simplifying the listing process for sellers and ensuring buyers get a fair price for a verified product. Doji verifies the quality of the devices, which builds user trust. This model targets the inefficiencies of traditional e-commerce sites, where pricing can be inconsistent and the selling process time-consuming.

Doji's business model is centered on facilitating the circular economy by extending the lifecycle of electronic devices. It serves both individual consumers and businesses, enabling them to buy, sell, donate, or recycle used tech. For retail businesses, Doji offers a trade-in program that allows their customers to exchange used smartphones as partial payment for new products. The company has secured seed funding from investors including Brazilian venture capital firm Canary, Norte Ventures, and 1289 Capital to expand its technology and operations.