DoinGud

The firm provides a platform for artists, creators, and collectors to mint, buy, and sell NFTs while dedicating a portion of the proceeds to charitable causes. The business model is centered on a built-in donation mechanism; with every primary sale of an NFT, a minimum of 5% of the transaction value is automatically directed to a social impact organization chosen by the creator. A minimum of 2.5% is also donated from all secondary market sales, establishing a sustainable revenue stream for non-profits. This model aims to leverage the multi-billion dollar NFT market for philanthropy, making giving transparent and traceable through blockchain technology. The platform operates on the Polygon blockchain to minimize ecological impact and transaction fees.

DoinGud serves a diverse client base, including digital artists, curators, brands, and social impact organizations. For creators, it offers tools to build communities and establish sustainable compensation, receiving up to 90% of primary sales. For non-profits, it provides a new fundraising channel by partnering with creators. The platform has onboarded various social causes aligned with the UN's Sustainable Development Goals, such as the Open Earth Foundation and Stevie Van Zandt's Rock and Roll Forever Foundation. In September 2021, DoinGud announced a $5 million seed funding round with backing from notable VCs like Alameda Research, Kenetic Capital, and Polygon co-founder Sandeep Nailwal. In January 2024, the company was acquired by Cleo.