DogGO

About DogGO

DogGO is a Turkish platform operating as a controlled marketplace for pet services, accessible through a mobile application. The company was founded in 2018 by Omercan Dede, Mehmet Oğul Gürsoy, Cem Doğancı, Barış Karan, Cansu Tokuç, and Mehmet Emir Çağan. The application officially launched in early 2019, initially focusing on providing professional, one-on-one dog walking services in Istanbul.

The business serves pet owners who, due to busy schedules, need reliable and professional care for their animals. DogGO's revenue model is based on commissions from the services booked through its platform and advertising. A key differentiator is the emphasis on security and transparency; pet owners can track their dog's walk in real-time via GPS, request photos, and receive a detailed post-walk report including the route, distance, and the pet's toilet status. Service bookings are flexible, offered on-demand, as scheduled appointments, or as part of a package.

Since its inception, DogGO has expanded its offerings significantly. Following its initial dog walking service, the company introduced dog boarding in September 2020 and added cat care services in March 2022. By late 2022, the platform had facilitated over 200,000 services with a reported customer satisfaction rate of 97.7%, and had over 170,000 registered users. The company has successfully raised capital to fuel its growth, including a crowdfunding round in November 2022 that secured ₺5.4 million from investors like Hedef Portfolio Management and VeVentures. Future plans include expanding services to other Turkish cities like Izmir and Ankara and diversifying into pet taxis, grooming, insurance, and veterinary services.