DogBuddy

About DogBuddy

DogBuddy operated as an online, two-sided marketplace connecting dog owners with local, vetted caregivers for services including dog sitting, dog walking, and doggy daycare. The company was established in 2013 by Richard Setterwall, who was motivated to create an alternative to traditional kennels, aiming to remove obstacles to pet ownership for busy individuals. He was joined by co-founders Enrico Sargiacomo and Willem De Geer.

The platform served a broad European market, targeting dog owners who sought a more personal, cage-free environment for their pets. Its business model was based on facilitating transactions between owners and caregivers, taking a commission of approximately 20% from each booking made through its website or mobile apps. For added security and trust, all bookings included public liability and pet insurance coverage. Sitters on the platform were vetted, and the system featured profiles with reviews to help owners make informed decisions. The service provided convenience for the owner and a 'home-from-home' experience for the dog.

Starting as mydogbuddy in the UK, the company showed early ambition for expansion. A significant milestone was the 2014 merger with its Spanish competitor, Bibulu, which was followed by a €1.9 million funding round. Over its lifetime, DogBuddy raised a total of approximately $13 million in venture capital from investors such as Sweet Capital, Caixa Capital Risc, and Beta Angels, which fueled its growth. By 2018, the platform had registered over one million dog lovers and had a network of over 25,000 approved sitters who had collectively provided nearly a million overnight stays. This expansion established its presence in the UK, Spain, Italy, France, Germany, Sweden, Norway, and the Netherlands.

In October 2018, DogBuddy was acquired by its larger, Seattle-based counterpart, Rover. The acquisition was a strategic move for Rover to accelerate its international expansion into the European market, where DogBuddy was a key player. Following the acquisition, which was a mix of stock and cash, DogBuddy was set to continue operating under its brand with Richard Setterwall leading the European division. This event marked the culmination of DogBuddy's journey from a startup idea to a major force in the European pet care industry.