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Documoto

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Electronic Parts Catalog Software | Documoto by Digabit

Lakewood, United StatesFounded 2008eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2015
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Documoto and the history behind them.

About Documoto

Originally founded as Digabit Inc. in 2010 and headquartered in the Denver, Colorado area, the company now operates under the trade name Documoto. This strategic name change, effective in 2018, was made to align the company's brand with its flagship software-as-a-service (SaaS) product, Documoto. The initial concept for the business emerged from a meeting between then-CEO Alan Sage and an original equipment manufacturer (OEM) executive who expressed frustration with traditional paper-based parts catalogs.

Documoto provides a specialized, cloud-based platform for equipment manufacturers and asset-intensive industries to manage and distribute aftermarket parts catalogs and technical documentation. The business model is centered on a multi-tenant SaaS subscription, which generates recurring revenue by offering a centralized solution for creating, managing, and monetizing technical content. The company targets a global clientele of OEMs, their dealers, distributors, and fleet owners across sectors such as construction, agriculture, mining, and transit. In April 2025, Documoto was acquired by Valstone, a firm focused on industrial software companies, a move intended to bolster its technology offerings for the industrial market.

The Documoto platform is an end-to-end solution designed to modernize aftermarket sales. Its core features include an authoring tool that converts CAD drawings and data into interactive, digital parts catalogs. A central cloud library securely stores all service and parts-related materials, with controlled access. This content is then delivered through a web-based storefront, enabling customers to easily search for and order parts. The system is built on a relational database, ensuring that any change to a part is automatically updated across all catalogs where it appears. Integrations with ERP, EAM, and e-commerce systems are a key aspect, allowing for a streamlined ordering and quoting process directly from the technical documentation.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2008
Headquarters
Lakewood, United States
Employees
19
Open positions
None listed
Dealroom signal
67.3/100
Industry
Enterprise Software
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b
Investment activity
1 company, latest Mar 2026
Capital deployed
—
Preferred round
ACQUISITION

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC May 2015 $9M $36M QuestMark Partners · High Country Venture · Flywheel Ventures —
SERIES A✓Equity / VC Jul 2013 $3M $12M Flywheel Ventures · High Country Venture —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Documoto website traffic

Latest recorded traffic for Documoto is 86K monthly website visits, up 24.6% over the last three months. Documoto's team declined 5% over the past year.

Latest monthly visits86K 3-month web change+24.6% 1-year team growth-5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • High Country Venture
  • Flywheel Ventures
  • QuestMark Partners

Other known investors1 additional known investor

  • Blue Note Ventures
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States87.5%
🇫🇷 France6.3%
🇬🇧 United Kingdom6.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Documoto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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