Dmill

About Dmill

Dmill, also known as Different Millions, is a South Korean beauty startup that has transitioned into a vertical media company. Founded in July 2019 by CEO Lee Heon-joo, the company operates as a Multi-Channel Network (MCN) focused on the beauty sector. It provides an end-to-end monetization model for beauty creators, encompassing everything from content promotion to product planning, distribution, and sales.

The company's business model is centered on maximizing the value of influencer intellectual property (IP) beyond simple advertising. Dmill develops and launches its own consumer brands in collaboration with its creators. This strategy has produced several brands, including nobev, be_aube, nueto, and letre, among others. The company's goal is to diversify revenue streams for influencers, extending their earning potential and career longevity, similar to how the K-pop industry developed its artists. The business serves a roster of beauty-focused creators and markets their co-created products to consumers, primarily through online channels. For instance, its brand 'nobev' successfully entered Olive Young, a major health and beauty retailer in South Korea, and has also expanded into the Japanese market.

Dmill has demonstrated significant growth since its inception. The company reported annual sales of 17.4 billion won in 2021 and 23.9 billion won in 2022. It achieved profitability and recorded revenues of 32 billion won in the previous fiscal year. The firm has also been recognized for its rapid expansion, being named the top-growing company in the beauty sector in the 'Asia-Pacific High-Growth Companies' list.