Diversion

Founded in 2021 by Sasha Medvedovsky and Egal Lazarev, Diversion is a Tel Aviv-based company that has developed a code management and version control platform tailored for the digital entertainment industries. The company has secured a total of $12.4 million in funding through multiple rounds, including participation from Y Combinator, Konvoy Ventures, and New Era Capital Partners.

The founders bring extensive and relevant experience to the venture. Sasha Medvedovsky, the CEO, is a seasoned software engineer and product manager who previously co-founded two companies, Leprechaun and Adience, both of which were successfully sold. His background includes serving as an officer in an elite Israeli cyber-intelligence unit. Co-founder Egal Lazarev began his software career in middle school, later earning a computer science degree and working in the Technological Unit of the Israeli Intelligence Corps before taking on engineering and leadership roles at various startups.

Diversion's platform is designed to address the specific challenges faced by creative teams, particularly game developers, who work with large files and complex project structures. Described as a "GitHub for game development," the service functions as a modern alternative to established version control systems like Perforce and Git. It provides a cloud-native solution that supports large files and integrates with industry-standard tools such as Unreal Engine, Unity, and various 3D modeling applications. Key features include synchronized cloud workspaces, Git-like branching and merging capabilities, real-time collaboration to prevent merge conflicts, and granular, folder-level permissions. This allows for more efficient workflows for both developers and artists.

The company's primary clients are game development studios, animation houses, and professionals in virtual production and 3D visualization. Diversion operates in the software development applications and DevOps market, targeting a niche that has been underserved by existing version control solutions. By offering a user-friendly, cloud-based service, Diversion eliminates the need for clients to manage their own servers. The platform aims to streamline project management by enabling teams to version both code and art assets in a single, secure repository.

Keywords: version control, game development, code management, DevOps, large file support, cloud-native VCS, Unreal Engine integration, Perforce alternative, Git for games, 3D visualization, software development applications, Sasha Medvedovsky, Egal Lazarev, Y Combinator, creative collaboration, digital entertainment, asset management, real-time collaboration, animation technology, virtual production