Disruptive Packaging

About Disruptive Packaging

Disruptive Packaging, established in 2017, operates as a global manufacturer of sustainable packaging solutions designed to replace conventional materials like waxed cardboard and expanded polystyrene (EPS). The company was founded by a team with extensive experience in the packaging industry, who self-funded the venture after exiting a previous publicly listed company. The leadership includes joint CEOs Wendy and Brandon Penn, who bring over 30 and 40 years of experience, respectively, in growing packaging and technology businesses. The company's core offering is URTHCOR®, a proprietary material made from up to 70% calcium carbonate and HDPE. This composition makes the resulting packaging waterproof, reusable, and 100% recyclable within a closed-loop system, offering a durable and cost-effective alternative for various industries. URTHCOR® is engineered to provide thermal insulation and high durability while producing significantly lower CO2 emissions—up to 80% less than traditional packaging—from production through recycling. Disruptive Packaging serves a global client base across North America, Europe, and Australasia, focusing on the fresh produce, seafood, meat, and poultry industries. The business model centers on manufacturing and supplying these specialized packaging products, with a strong emphasis on creating circular economies for its customers. To support its North American expansion, the company opened an 80,000-square-foot manufacturing and recycling facility in Mexicali, Mexico. This strategic location enhances its service capabilities and supply chain for clients in the US, Canada, and Mexico. In March 2026, the company secured a US$30 million growth capital investment led by Idealist Capital to accelerate its expansion, product development, and manufacturing capacity.