Displaydata

About Displaydata

Displaydata, formerly ZBD Solutions, is a technology company that designs and supplies fully graphic electronic shelf labels (ESLs) for retailers. Founded in 2000 by Andrew Dark, the company is headquartered in the United Kingdom and has operations in the US, Europe, LATAM, and Asia. Displaydata's CEO is Andrew Dark, who has held the position since 2013 after joining as a non-executive director in 2005. His background includes senior roles in the retail technology sector at companies like NCR and Dione.

The company's core offering is an enterprise-ready platform that allows retailers to manage pricing, promotions, and product information on digital displays at the shelf edge. This system replaces traditional paper labels, enabling staff to update thousands of displays across multiple stores in seconds from a central location. The product suite includes multi-color, fully graphic ESLs that can display prices, stock levels, promotions, and social reviews. Some labels feature integrated Bluetooth Low Energy (BLE) beacons, allowing retailers to interact with shoppers' smartphones to deliver targeted offers and content based on their in-store location. The technology is designed to integrate with existing retail networks and point-of-sale systems with minimal in-store hardware.

Displaydata serves a wide range of retail sectors, including grocery, pharmacy, electronics, and telecommunications. Its business model revolves around providing a complete solution that includes the hardware (ESLs), a robust software suite for management, and a secure wireless network. The company emphasizes a low total cost of ownership through features like long battery life and centralized monitoring. Displaydata has raised a total of $163M in funding from investors including Zebra Technologies, Lansdowne Partners, and Kline Hill Partners.