Dirig Software

About Dirig Software

Founded in 1997, Dirig Software specialized in application performance management (APM) software for e-commerce and internet-based businesses. The company's primary focus was on developing tools to help enterprises monitor and manage their Java-based application environments, particularly J2EE applications. This allowed clients to link end-to-end application performance directly with business objectives like revenue and customer service.

Dirig's product suite was designed to provide a business-oriented view of application and infrastructure performance. A key offering was the Dirig Application Performance Platform, which utilized a technology called Pathfinder to relate performance statistics back to specific applications. This platform featured an innovative "Automapper" that could automatically map the structure and dependencies of J2EE applications within servers and across related infrastructure, such as back-end databases, by analyzing source code and configuration files. This eliminated the need for manual mapping and provided a comprehensive view across all tiers of an application. The system collected data from its own agents, as well as Java Management Exchange (JMX) and SNMP interfaces, consolidating it to generate performance reports, alerts, and business scorecards. The company's technology, at one point called Proctor, incorporated features like time-based policies and role-based views accessible through a web console.

The firm targeted internet service providers (ISPs), application service providers (ASPs), and enterprises with critical online operations. Its revenue was generated through software licensing, with its flagship APM platform starting at $50,000 in 2003. Over its history, Dirig secured significant venture capital funding, including a $15 million round in July 2002 led by Battery Ventures, with participation from previous investors JMI Equity, Longworth Venture Partners, and Aprisma Management Technologies. On October 20, 2003, Dirig Software was acquired by ASG Technologies, marking the conclusion of its journey as an independent, venture-backed entity.