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DirectScale

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Management software company

Orem, United StatesFounded 2013Marketing
Valuation $50–100M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for DirectScale and the history behind them.

About DirectScale

DirectScale operates in the direct sales industry, providing a cloud-based platform designed to streamline and optimize the operations of direct sales companies. The platform offers a suite of customizable tools that cater to both independent distributors and corporate management, enabling efficient business processes and enhanced user experiences. DirectScale serves a diverse range of clients, including multi-level marketing (MLM) companies and direct selling organizations, helping them manage their sales force, eCommerce, and back-office operations seamlessly.

The business model is subscription-based, where clients pay for access to the platform and its various features. Revenue is generated through these recurring subscriptions, as well as through additional services such as training, customization, and support. The platform includes features like training modules, comprehensive setup guides, developer documentation, and resources for policy and compliance management. This ensures that clients can fully leverage the platform's capabilities to meet their specific needs.

DirectScale's market is primarily focused on the direct sales sector, which includes companies that rely on independent distributors to sell products directly to consumers. By offering a robust and flexible platform, DirectScale helps these companies increase efficiency, reduce operational costs, and improve overall performance.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Orem, United States
Employees
9
Open positions
None listed
Dealroom signal
61.2/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
Marketing
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Mar 2019 $3.5M $14M Undisclosed —
SERIES B✓Equity / VC Oct 2017 $8.5M $34M Origin Ventures · Kickstart Fund · Grotech Ventures —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

DirectScale website traffic

Latest recorded traffic for DirectScale is 11K monthly website visits, down 38.9% over the last three months. DirectScale's team declined 18.2% over the past year.

Latest monthly visits11K 3-month web change-38.9% 1-year team growth-18.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Other known investors1 additional known investor

  • Flow Capital
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States80%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about DirectScale on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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