Dingdong Class

About Dingdong Class

Shenzhen Youle Xue Technology Co., Ltd., operating under the brand name Dingdong Class, is a player in the online education sector, specifically focusing on English language acquisition for young learners. The company was established in 2018 and is the brainchild of founder Qiu Mingfeng. Positioned in the competitive EdTech market, the firm targets children between the ages of 5 and 10.

The company's business model revolves around providing accessible English education through a proprietary digital platform. Revenue is generated from the sale of these online courses. To fuel its growth and technological development, the company has successfully secured significant outside investment. Across four funding rounds, it has raised a total of $11.5 million from institutional investors. A notable milestone in its financing history was a Series B round on February 27, 2020, which brought in $10 million, led by Cathay Capital.

The core offering, Dingdong Class, is an AI-driven, interactive platform for learning English. It features 25-minute, one-on-two small group classes that are designed to be engaging and align with a high-frequency learning methodology. The curriculum merges China's public elementary school New Curriculum Standards with the American Common Core State Standards (CCSS), aiming to build both conversational skills and academic proficiency. The platform employs AI technology, including image recognition and natural language processing, to simulate interactive scenarios with virtual American teachers. This is supplemented with gamified elements and peer-to-peer interactions to maintain student engagement.