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Florence

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An application that connects nursing home managers directly to local, registered nurses and carers looking for extra shifts

London, United KingdomFounded 2016Health Tech & Medtech
Valuation $100–500M Latest valuation · 2026
Revenue $50–100M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Florence and the history behind them.

At a glance

Founded
2016
Headquarters
London, United Kingdom
Sector
Health Tech & Medtech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Florence.

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Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later6 investors entered at this stage

  • AVP
  • Tech Nation
  • Seek Ventures
  • Alchemist Accelerator
  • Roo Capital
  • Future Fifty

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

50% Donna Petra Fryer
  • 50%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
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Web traffic by country
70K monthly visits
across markets
🇬🇧 United Kingdom79.7%
🇺🇸 United States3.4%
🇳🇬 Nigeria2.7%
🇨🇦 Canada2.4%
🇮🇳 India1.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Florence on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Florence on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.