Digital Blue

About Digital Blue

Digital Blue, Inc. operates as a specialized designer and marketer of consumer electronics, carving out a niche in markets for children, education, and small businesses. Founded in 2001 and headquartered in Marietta, Georgia, the company established itself by creating strategic licensing partnerships with major entertainment brands. The firm was led by Chief Executive Officer Timothy R. Hall.

The company's business model revolved around licensing popular brands and developing themed electronic products. This strategy allowed them to capitalize on the brand recognition of partners like Disney, LEGO, and Harry Potter. Digital Blue's product lineup was diverse, including digital cameras, MP3 players, and other electronic gadgets. For instance, they produced a line of Disney-themed cameras such as the 'Pix-Click' and 'Pix Micro' models, which featured characters from franchises like 'Princess' and 'Hannah Montana'. These products often included editing software that allowed users to customize their photos with Disney characters and frames.

A significant part of Digital Blue's portfolio was its collaboration with LEGO, which resulted in a series of functional electronics that looked as if they were built from LEGO bricks. This included a 3-megapixel digital camera with a 1.5-inch LCD screen and internal memory, designed to be durable for use by children. The camera's design even allowed for LEGO bricks to be attached to it, integrating the electronic toy with the classic building system. The company also ventured into educational products, receiving a grant from the National Science Foundation in 2004 for a project on digital microscopy with collaborative learning.