D
Digit
Save money, without thinking about it
About Digit
Digit.co is a financial technology startup dedicated to making saving money and paying off debt effortless for its users. The company operates in the personal finance market, targeting individuals who struggle with managing their finances, including millennials and those who may not have a strong background in financial literacy.
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Digit's core service involves connecting users' credit cards and bank accounts to its platform. Once connected, Digit analyzes the user's spending habits and automatically transfers small, manageable amounts of money into a savings account. This helps users save for various goals such as paying off credit card bills, preparing for emergencies, or making significant purchases like concert tickets or back-to-school shopping. The idea is to save money without the user having to think about it actively.
The business model is based on a subscription service. Users can try Digit for free for 30 days, after which they are charged a monthly fee. This fee grants them access to Digit's automated saving and debt repayment tools. The company makes money through these subscription fees, which fund the development and maintenance of its technology and services.
Digit's mission is to improve the financial health of its users by making saving and debt repayment as easy and stress-free as possible. The team at Digit is committed to building trust with their users by always striving to do the right thing and seeking direct feedback to improve their services continually.
In summary, Digit.co is a fintech company that helps individuals save money and pay off debt automatically, using a subscription-based model to generate revenue. It serves clients who need assistance with financial management, particularly those who find it challenging to save money on their own.
At a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- San Francisco, United States
- Employees
- 82
- Open positions
- None listed
- Dealroom signal
- 68.7/100
- Industry
- Fintech
- Sub-industry
- Wealth Management
- Sector
- Fintech, Money Management, Banking, Investing, Neurology, Video, Automated Process, Bank, Automated Technology, Debt Collection, financial inclusion
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2021 | $213M | $213M | Oportun | ↗ |
| SERIES COther financing | Sep 2019 | $28M | $110M | General Catalyst | — |
Growth signals
Latest recorded traffic for Digit is 52K monthly website visits, down 33.3% over the last three months. Digit's team declined 8.9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed12 investors entered at this stage
Initialized Capital
Baseline Ventures
Upside Partnership
Garry Tan
Joshua Greenough
Eric Ries
Ted Rheingold
Eoghan McCabe
Freestyle Capital
Aaron Harris
Randy Reddig
Rick Berry
Series A7 investors entered at this stage
General Catalyst
Financial Solutions Lab
John C. Morris
Ribbit Capital
GV
Nyca Partners- OCOperative Capital
Other known investors1 additional known investor
Oportun
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Digit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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