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Digit

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Save money, without thinking about it

San Francisco, United StatesFounded 2013Fintech
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Digit and the history behind them.

About Digit

Digit.co is a financial technology startup dedicated to making saving money and paying off debt effortless for its users. The company operates in the personal finance market, targeting individuals who struggle with managing their finances, including millennials and those who may not have a strong background in financial literacy.

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Digit's core service involves connecting users' credit cards and bank accounts to its platform. Once connected, Digit analyzes the user's spending habits and automatically transfers small, manageable amounts of money into a savings account. This helps users save for various goals such as paying off credit card bills, preparing for emergencies, or making significant purchases like concert tickets or back-to-school shopping. The idea is to save money without the user having to think about it actively.

The business model is based on a subscription service. Users can try Digit for free for 30 days, after which they are charged a monthly fee. This fee grants them access to Digit's automated saving and debt repayment tools. The company makes money through these subscription fees, which fund the development and maintenance of its technology and services.

Digit's mission is to improve the financial health of its users by making saving and debt repayment as easy and stress-free as possible. The team at Digit is committed to building trust with their users by always striving to do the right thing and seeking direct feedback to improve their services continually.

In summary, Digit.co is a fintech company that helps individuals save money and pay off debt automatically, using a subscription-based model to generate revenue. It serves clients who need assistance with financial management, particularly those who find it challenging to save money on their own.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2013
Headquarters
San Francisco, United States
Employees
82
Open positions
None listed
Dealroom signal
68.7/100
Industry
Fintech
Sub-industry
Wealth Management
Sector
Fintech, Money Management, Banking, Investing, Neurology, Video, Automated Process, Bank, Automated Technology, Debt Collection, financial inclusion
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Nov 2021 $213M $213M Oportun
SERIES COther financing Sep 2019 $28M $110M General Catalyst
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Digit website traffic

Latest recorded traffic for Digit is 52K monthly website visits, down 33.3% over the last three months. Digit's team declined 8.9% over the past year.

Latest monthly visits52K 3-month web change-33.3% 1-year team growth-8.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

20 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed12 investors entered at this stage

Series A7 investors entered at this stage

Other known investors1 additional known investor

  • Oportun
Team profiled 30 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇺🇸 United States43.5%
🇳🇬 Nigeria8.7%
🇧🇩 Bangladesh8.7%
🇮🇳 India8.7%
🇵🇪 Peru4.3%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Digit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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