COMPANY PROFILE

Diggs Pet

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Makes products for dogs, including crates, crates pads, harnesses, leashes, and a crate training tool called groov

New York City, United StatesFounded 2016Pets

Valuation $50–100M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Diggs Pet

Diggs.pet is a company dedicated to creating innovative and high-quality pet products designed to enhance the safety, comfort, and convenience of pets and their owners. The company operates in the pet care market, targeting pet owners who prioritize the well-being and comfort of their pets. Diggs.pet's core products include the Revol Dog Crate, an attractive and collapsible dog crate inspired by baby industry quality standards, and the Snooz Crate Pad, an orthopedic dog crate pad featuring premium memory foam. Additionally, the company offers a unique no-tear, tissue-style poop bag roll for easy and efficient clean-up during walks.

The business model of Diggs.pet revolves around direct-to-consumer sales through their website, leveraging e-commerce to reach a broad audience. Revenue is generated through the sale of their premium pet products, which are designed to meet the highest standards of safety and comfort. By focusing on thoughtful design and premium materials, Diggs.pet aims to differentiate itself in the competitive pet care market.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2016
Headquarters: New York City, United States
Employees: 29
Open positions: None listed
Dealroom signal: 64.8/100
Sector: Pets, Hard Tech
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Jun 2021	$13M	$52M	Strand Equity Partners · Venn Growth Partners	—
SERIES AEquity / VC	Dec 2017	$250K	$1M	Undisclosed	—

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Growth signals

Diggs Pet website traffic

Latest recorded traffic for Diggs Pet is 45K monthly website visits, down 4.3% over the last three months. Diggs Pet's team grew 3.6% over the past year.

Latest monthly visits45K 3-month web change-4.3% 1-year team growth+3.6%

Monthly website visitsJan 2022–Jul 2026

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PEPetgramThe world's first Animal GPS tracker with its own Petgram Social Network. Petgram is safety for Your animal but also great fun	Warsaw, Poland	Operational
KFKetoNatural Pet FoodsWorld's first low-carb dry kibble on the market to make pets live longer and healtier	Salt Lake City, United States	Operational
TOTomojoMaking insect based pet food	Paris, France	Operational
BBBug bakesUsing insects as the primary protein source to create Eco Friendly Dog Treats	London, United Kingdom	Operational
STSpot & TangoAn innovative pet health and wellness brand that provides dogs with fresh, human grade meals	New York City, United States	Operational
VEVegdog100% herbal and gluten-free dog vegan food, which was developed in a year-long development phase in cooperation with specialist veterinarians and specialized laboratories	Munich, Germany	Operational
RERegloHealthy and eco-friendly pet food from insect protein	Paris, France	Operational