Didja

About Didja

Didja, Inc. operates in the digital media and broadcasting industry, focusing on enhancing the local broadcast TV experience through its LocalBTV cloud platform apps. The company serves a diverse audience, including millennials, by offering local programming in multiple languages such as English, Spanish, and Chinese. Didja's business model revolves around partnerships with major TV networks, MVPDs (Multichannel Video Programming Distributors), content owners, sports leagues, social media leaders, and advertisers. The company generates revenue by growing broadcasters' revenues through better targeted advertising and improved viewer engagement.

Didja's technical team is highly experienced, holding over 16 patents in streaming media, digital video, networking, storage, and user interface design. The team has a strong background, with members having worked at renowned technology companies like Apple, Adobe, Google, YouTube, HP, Tivo, and AT&T Labs. The business team is equally experienced in growth marketing, social media, content marketing, mobile applications marketing, and events.

Currently, Didja operates in the San Francisco, Los Angeles, and Phoenix areas, with plans for further expansion. The company's LocalBTV apps are designed to modernize viewing experiences, facilitate program discovery via channel surfing, enable recording of favorite shows, and offer better targeted advertising to ensure maximum viewer engagement.