Diamond Kinetics

About Diamond Kinetics

Diamond Kinetics, founded in 2013 by CJ Handron and Jeff Schuldt, is a sports technology company that originated from research at the University of Pittsburgh. The company specializes in creating tools for baseball and softball players to improve their skills through motion analysis. The founders' background in engineering and technology, combined with a partnership with Professor William “Buddy” Clark from the University of Pittsburgh's Swanson School of Engineering, led to the development of their core technology.

The company operates on a direct-to-consumer and business-to-business model, selling hardware and subscription-based digital services. Its primary clients are youth baseball and softball players, their parents, and coaches. Diamond Kinetics generates revenue through the sale of its physical products, the SwingTracker bat sensor and PitchTracker smart baseballs/softballs, and through premium subscriptions on their mobile application which unlock advanced metrics, guided training content, and interactive games.

The product suite is built around motion-sensing hardware that pairs with a mobile application. The SwingTracker bat sensor attaches to the knob of any bat and captures detailed metrics on a player's swing in real-time. The PitchTracker balls provide data on throwing velocity, spin rate, and other pitching analytics. The accompanying app provides players with 3D views of their swing/pitch, data analysis, personalized feedback, and access to a library of drills and interactive games designed to make practice more engaging. A key feature is the ability for players to compare their metrics against their peers and professional players, providing a clear path for improvement. The company also has a significant partnership with Major League Baseball (MLB), positioning itself as a trusted platform for youth development in the sport.