Dfmeibao.com

The company's most significant strategic initiative was the launch of the "Oriental Meibao Mall" (dfmeibao.com) on November 11, 2013. This platform was developed as a comprehensive B2B2C e-commerce marketplace for the jewelry sector in China. The business model was designed to provide a one-stop solution for traditional jewelry retailers and brands looking to establish an online presence. It offered services including brand promotion, online sales channels, warehousing, and customer service, addressing common barriers to entry for jewelers in the e-commerce domain. The platform aimed to host a wide array of jewelry brands and categories, from diamonds and gold to gemstones, creating a multi-brand, full-category online shopping destination for consumers.

This venture gained early traction, securing a significant Series A funding round of 20 million RMB just four months after its launch in March 2014. The company's development continued with a subsequent A+ financing round in February 2017, although the amount was not disclosed. The firm's business registration outlines a broad scope of activities, including the development and sale of computer and electronic products, network technology development, e-commerce operations, and importantly, the wholesale of jewelry and cultural activity planning. While the company maintains an official registration and has a history of venture funding, its current operational status and the activity of its primary digital asset, the Oriental Meibao Mall, are not clearly detailed in recent public information. The business holds 8 software copyrights and 12 trademarks.