DeviantArt

In February 2017, the platform was acquired by Wix.com, a cloud-based web development company, for $36 million. This acquisition aimed to integrate Wix's web design tools with DeviantArt's extensive creative community, providing artists with more resources to build their online presence and brands. Following the acquisition, Angelo Sotira joined Wix's management team.

The business model is multifaceted, deriving revenue from several key streams. A primary source of income is the "Core Membership" program, a tiered subscription service that offers users enhanced features and benefits. These benefits include profile customization, lower platform fees on sales, access to advanced statistics, and the ability to upload videos. The company also generates revenue through on-site advertising, leveraging its large user base. Furthermore, DeviantArt provides a marketplace where artists can monetize their work through various channels, including selling prints, offering premium digital downloads, and taking on commissions for custom artwork. The platform takes a commission on these sales, with the fee percentage varying based on the artist's Core Membership level.