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Desty

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Simple landing page and e-commerce store builder in one hand

Jakarta, IndonesiaFounded 2020Marketing
Valuation $25–50M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Desty and the history behind them.

About Desty

Desty is an Indonesian software-as-a-service (SaaS) company providing an integrated ecosystem for businesses to manage their online operations. Founded in October 2020 by Mulyono Xu and Bill Wang, both former executives at Alibaba, the company aims to address the fragmented nature of Indonesia's digital commerce landscape. Xu, an Indonesian native who spent nearly two decades in China, gained extensive experience at Alibaba, including roles as Country Manager for Aliexpress Indonesia and Managing Director at BAce Capital. This background provided him with a unique perspective on the needs of a maturing digital market like Indonesia. Wang also has a long history with Alibaba, having worked there for 17 years. Their combined experience in e-commerce and venture capital informed their vision to create a centralized platform to simplify digital operations for merchants.

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Operating in the burgeoning Indonesian e-commerce market, Desty serves a wide range of clients, from online merchants and MSMEs to influencers, creators, and F&B establishments. Approximately 50% of its users are online merchants, with another 30% being creators and influencers. The company's business model revolves around providing a suite of mostly free tools, designed to empower users to establish and grow their digital presence efficiently. The platform is designed as an all-in-one solution for merchants who operate across multiple online channels, helping them avoid common issues like overselling due to unsynchronized inventory.

Desty offers a comprehensive product suite to centralize digital commerce operations. **Desty Page** is a free bio-link tool that allows users to create landing pages for their social media profiles to consolidate traffic. **Desty Store** enables users to build their own customized online stores without needing coding skills, complete with integration for local payment and logistics partners. For F&B businesses, **Desty Menu** digitizes the ordering process for both dine-in and delivery. The company's omnichannel solution, **Desty Omni**, is a key offering that allows sellers to manage products, inventory, orders, and customer chats from various marketplaces like Tokopedia and Shopee through a single dashboard. This service can reportedly increase the speed of sales and shipping processes by up to six times. The platform also includes **Omni Chat**, which consolidates all customer messages from different e-commerce platforms into one place.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Jakarta, Indonesia
Sector
Marketing
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Desty.

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Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A2 investors entered at this stage

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇮🇩 Indonesia · Jakarta HQ
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Web traffic by country
810K monthly visits
across markets
🇮🇩 Indonesia97.7%
🇸🇬 Singapore0.9%
🇺🇸 United States0.9%
🇪🇸 Spain0.1%
🇯🇵 Japan0.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Desty on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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