Dentlink

Innovaid Co., operating under the service name Dentlink, is a South Korean company aiming to globalize access to the country's high-quality dental laboratory services.

Founded in 2021 by CEO Kook Jin Hyeok, a dentist who identified a market opportunity to digitize the traditionally analog process between dental clinics and labs, the company launched its Dentlink portal in December 2021. Initially focused on the domestic Korean market, the firm quickly pivoted its strategy in May 2022 to target international clients, particularly in the US. This strategic shift was validated in June 2022 when Kook personally visited US dental clinics, securing the first international customers. Dentlink's business model is centered on its online platform that connects dentists worldwide with a network of 22 curated dental labs in South Korea. The company acts as a comprehensive service provider, managing communication, which includes an AI-powered real-time translation tool, payments, quality control, and international logistics through partners like FedEx, DHL, and UPS. This allows dentists in markets such as the US, UK, Australia, Canada, and New Zealand to order dental prosthetics like crowns, dentures, and aligners at a significantly reduced cost—up to 50% less—while benefiting from the high precision of Korean dental technicians. Revenue is generated from these cross-border transactions. For reference, prices start at $75 for a single zirconia crown. The platform's key value proposition is reducing the high remake rates common in markets like the US (8-10%) to as low as 0.6%, a substantial improvement over even the typical 1-2% rate for Korean-made prosthetics.

The company's growth has been supported by several funding rounds. After an initial seed investment from SpringCamp in May 2022, Innovaid raised 1.5 billion won in a pre-Series A round in March 2023 from investors including Translink Investment and Big Basin Capital. This was followed by a successful Series A round in March 2025, securing approximately $3.75 million (5 billion KRW) from new investors Murex Partners and Wonik Investment Partners, alongside existing backers. These funds are intended to fuel further expansion of its US and Australian subsidiaries and develop additional digital solutions. Keywords: digital dentistry, dental laboratory, prosthetics, teledentistry, dental supply chain, CAD/CAM dentistry, intraoral scanners, dental restorations, Kook Jin Hyeok, Innovaid, cross-border commerce, dental tech, HealthTech, SaaS, dental prosthetics manufacturing, dental clinic solutions, zirconia crowns, aligner manufacturing, dental cost reduction, remake rate reduction, medical device platform