Dentira

About Dentira

Founded in 2018 by Vik Gupta, Dentira is a procure-to-pay software platform built for the dental industry. Headquartered in San Francisco, the company offers an end-to-end solution that integrates procurement, spend management, contract management, inventory tracking, and lab case management in real-time. Dentira's platform is designed to help dental practices, multi-site healthcare providers, and Dental Service Organizations (DSOs) manage complexity, reduce operational variability, and increase efficiency.

The company's core product is a vertically integrated procurement platform that aggregates multiple suppliers into a single marketplace, providing real-time data on pricing, product availability, and order tracking. This allows dental practices to compare prices and manage purchases from all their vendors in one location. The platform utilizes artificial intelligence and robotic process automation for features like automated invoice reconciliation and accounts payable (AP) automation. In late 2025, Dentira launched its Lab Marketplace & Automation Suite, which integrates digital lab case submissions, automated routing, compliance workflows, and financial reconciliation into its procurement infrastructure.

Dentira's business model is centered on its Software as a Service (SaaS) platform, serving clients across North America, Europe, and Australia. The company supports over 17,000 dental practices and more than 200 DSOs, including major organizations like Heartland Dental, 123Dentist, and Schulman Group. In December 2025, Dentira secured a strategic growth investment from Vista Equity Partners to accelerate product innovation, particularly in its AI-driven solutions.