Definiti

About Definiti

Definiti operates as a national retirement services firm, providing specialized consulting and administrative services for workplace retirement plans across the United States. The company’s history is marked by significant growth through the acquisition of various regional third-party administrators (TPAs) and retirement services providers. Initially operating under the name Group RHI, the firm rebranded to Definiti in September 2020 to unify its acquired entities, which included RHI, America's 401k, PPA, and others, under a single brand. This strategic consolidation was bolstered by investments in technology, training, and operational processes.

The firm’s business model centers on offering a comprehensive suite of services to employers and their financial advisors. These services include 401(k) plan design and administration, compliance, actuarial consulting, pension outsourcing, and recordkeeping. Definiti serves a diverse client base, supporting thousands of workplace organizations and retirement plans. The company generates revenue by providing these specialized retirement plan solutions, working to ensure plans remain compliant with regulations while meeting the needs of employees. A key aspect of its strategy involves partnering with financial advisors, offering them dedicated support through programs like the Definiti Distinguished Partner Program.

Definiti’s offerings are designed to manage the complexities of various retirement plans. The firm employs a team of in-house actuarial consultants, ERISA attorneys, document specialists, and retirement plan consultants to handle a wide array of retirement plan types. For defined contribution plans, it provides services for 401(k) and other plans, while also offering administration for defined benefit plans like cash balance plans. The company has expanded its capabilities through strategic acquisitions, such as Retirement Plan Solutions, Inc. and Delaware Valley Retirement, to enhance its service offerings and market presence. In early 2023, private equity firm Lovell Minnick Partners acquired a majority stake in Definiti, aiming to support the company's continued growth, client service enhancements, and further strategic acquisitions.