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Defacto

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AI-powered embedded lending API for SME financing

Paris, FranceFounded 2021Fintech
Valuation $100–250M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Defacto

Defacto is a Paris-based financial technology company that provides an API-first B2B lending platform for small and medium-sized enterprises (SMEs). Founded in June 2021 by Jordane Giuly, Morgan O'hana, and Marc-Henri Gires, the company aims to provide instant and flexible financing to a segment often underserved by traditional banks. Giuly is a co-founder of the spend management unicorn Spendesk, where O'hana also led strategic partnerships before co-founding Defacto. Gires brings over a decade of experience as a full-stack engineer and data scientist.

The company's core offering is a "Capital by API, not paperwork" solution. This allows third parties, such as B2B marketplaces, fintech platforms, and e-commerce sites, to embed Defacto's financing options directly into their own products. This B2B2B model enables partners like Qonto, Malt, and Pennylane to offer their customers seamless access to credit without becoming lending institutions themselves. Defacto's technology leverages AI and real-time data from banking, accounting, and ERP systems to automate credit scoring and underwriting decisions, enabling quote-to-capital times of less than 30 seconds.

Defacto's business model addresses the working capital needs of SMEs by allowing them to finance invoices and manage cash flow more effectively. The company offers several solutions, including "Direct" for self-serve digital lending, "Connect" for a white-labeled embedded API, and "Core," a Lending-as-a-Service (LaaS) infrastructure for financial institutions. This allows businesses to finance accounts payable and receivable, purchase stock, and negotiate early payment discounts with suppliers. Defacto has been licensed by the French Prudential Supervision and Resolution Authority (ACPR) and has financed over 17,000 businesses across several European countries, including France, Germany, Spain, the Netherlands, and Belgium.

The company has secured significant funding to support its growth. In 2021, Defacto raised €3 million in a seed round. This was followed by a €15 million Series A round in June 2022, led by Northzone, with participation from existing investors Headline and Global Founders Capital. The company has also raised substantial debt financing to increase its lending capacity, including up to €167 million from Citi and Viola Credit in July 2023 and a €16 million Series B in September 2025. By early 2026, Defacto had financed over €1 billion for businesses and was aiming to increase its annual financing capacity significantly.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Paris, France
Employees
88
Open positions
None listed
Dealroom signal
88.0/100
Industry
Fintech
Sub-industry
Mortgages & Lending
Sector
Fintech
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Sep 2025 $18M $70M Global Founders Capital · Blast. Club · Northzone · Citi ↗
SERIES A✓Equity / VC Nov 2023 $11M $44M Northzone · Motier Ventures · Citi Ventures · Global Founders Capital ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Defacto website traffic

Latest recorded traffic for Defacto is 52K monthly website visits, up 40.5% over the last three months. Defacto's team grew 2.3% over the past year.

Latest monthly visits52K 3-month web change+40.5% 1-year team growth+2.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

20 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A5 investors entered at this stage

  • Northzone
  • Victoria van Lennep
  • Motier Ventures
  • Didier Valet
  • Citi Ventures

Series B and later4 investors entered at this stage

  • Blast. Club
  • Citi
  • Headline
  • La Maison Partners

Other known investors6 additional known investors

  • Viola Credit
  • Benjamin Netter
  • Charles Ruelle
  • Edouard Gouin
  • Jérémy Goillot
  • Valentine Baudouin Barbelivien
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇫🇷 France78.4%
🇹🇷 Turkey5.4%
🏳️ Mauritius2.7%
🇺🇸 United States2.7%
🇪🇬 Egypt2.7%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Defacto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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