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Defacto
AI-powered embedded lending API for SME financing
About Defacto
Defacto is a Paris-based financial technology company that provides an API-first B2B lending platform for small and medium-sized enterprises (SMEs). Founded in June 2021 by Jordane Giuly, Morgan O'hana, and Marc-Henri Gires, the company aims to provide instant and flexible financing to a segment often underserved by traditional banks. Giuly is a co-founder of the spend management unicorn Spendesk, where O'hana also led strategic partnerships before co-founding Defacto. Gires brings over a decade of experience as a full-stack engineer and data scientist.
The company's core offering is a "Capital by API, not paperwork" solution. This allows third parties, such as B2B marketplaces, fintech platforms, and e-commerce sites, to embed Defacto's financing options directly into their own products. This B2B2B model enables partners like Qonto, Malt, and Pennylane to offer their customers seamless access to credit without becoming lending institutions themselves. Defacto's technology leverages AI and real-time data from banking, accounting, and ERP systems to automate credit scoring and underwriting decisions, enabling quote-to-capital times of less than 30 seconds.
Defacto's business model addresses the working capital needs of SMEs by allowing them to finance invoices and manage cash flow more effectively. The company offers several solutions, including "Direct" for self-serve digital lending, "Connect" for a white-labeled embedded API, and "Core," a Lending-as-a-Service (LaaS) infrastructure for financial institutions. This allows businesses to finance accounts payable and receivable, purchase stock, and negotiate early payment discounts with suppliers. Defacto has been licensed by the French Prudential Supervision and Resolution Authority (ACPR) and has financed over 17,000 businesses across several European countries, including France, Germany, Spain, the Netherlands, and Belgium.
The company has secured significant funding to support its growth. In 2021, Defacto raised €3 million in a seed round. This was followed by a €15 million Series A round in June 2022, led by Northzone, with participation from existing investors Headline and Global Founders Capital. The company has also raised substantial debt financing to increase its lending capacity, including up to €167 million from Citi and Viola Credit in July 2023 and a €16 million Series B in September 2025. By early 2026, Defacto had financed over €1 billion for businesses and was aiming to increase its annual financing capacity significantly.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Sep 2025 | $18M | $70M | Global Founders Capital · Blast. Club · Northzone · Citi | ↗ |
| SERIES A✓Equity / VC | Nov 2023 | $11M | $44M | Northzone · Motier Ventures · Citi Ventures · Global Founders Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Defacto is 52K monthly website visits, up 40.5% over the last three months. Defacto's team grew 2.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Thibaud Elziere
Global Founders Capital
Financière Saint James
Arthur Waller
Rodolphe Ardant
Series A5 investors entered at this stage
Northzone
Victoria van Lennep
Motier Ventures- DVDidier Valet
Citi Ventures
Series B and later4 investors entered at this stage
Blast. Club
Citi
Headline
La Maison Partners
Other known investors6 additional known investors
Viola Credit
Benjamin Netter
Charles Ruelle
Edouard Gouin
Jérémy Goillot
Valentine Baudouin Barbelivien
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Defacto on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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