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Deeto
Customer reference management software enhancing B2B sales through smart matching and customer advocacy
About Deeto
Deeto.ai is a startup revolutionizing the B2B sales landscape by leveraging customer advocacy to drive sales and enhance the buyer experience. The company operates in the B2B (business-to-business) market, focusing on providing customer reference management software and services. Deeto.ai's primary clients are large enterprises, including Fortune 500 companies, that seek to streamline their sales processes and improve performance through effective customer advocacy.
The core of Deeto.ai's business model is its innovative software platform that automates and optimizes the process of connecting potential buyers with satisfied customers. This platform uses smart matching technology to facilitate meaningful dialogues between happy customers and prospects, thereby shortening the sales cycle and increasing conversion rates. By turning satisfied customers into active advocates, Deeto.ai helps businesses build trust and credibility with potential buyers.
Deeto.ai makes money through a subscription-based model, where clients pay for access to its comprehensive suite of tools and services. These services include customer reference management, advocacy program management, and customer enablement software. The company also offers personalized support and feedback mechanisms to keep customer advocates engaged and motivated.
In summary, Deeto.ai is transforming the way businesses approach sales by harnessing the power of customer advocacy. Its innovative platform not only simplifies the referencing process but also enhances the overall sales experience, making it more efficient and effective.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2025 | $13M | $50M | Mertor · Tau Ventures · Jump Capital · UpWest | ↗ |
| SEEDEquity / VC | Apr 2022 | $4.4M | $18M | At.inc Ventures · The Chartered Group · UpWest · TAU Ventures | — |
Growth signals
Latest recorded traffic for Deeto is 18K monthly website visits, up 38.5% over the last three months. Deeto's team declined 2.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
At.inc Ventures
The Chartered Group
UpWest
TAU Ventures
Aloniq
Series A3 investors entered at this stage
Jump Capital
Mertor
Tal Ventures
Other known investors2 additional known investors
- NENadav Eylath.
Yair Finzi
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Deeto on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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