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Deeto

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Customer reference management software enhancing B2B sales through smart matching and customer advocacy

Tenafly, United StatesFounded 2021Other B2B Software
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Deeto and the history behind them.

About Deeto

Deeto.ai is a startup revolutionizing the B2B sales landscape by leveraging customer advocacy to drive sales and enhance the buyer experience. The company operates in the B2B (business-to-business) market, focusing on providing customer reference management software and services. Deeto.ai's primary clients are large enterprises, including Fortune 500 companies, that seek to streamline their sales processes and improve performance through effective customer advocacy.

The core of Deeto.ai's business model is its innovative software platform that automates and optimizes the process of connecting potential buyers with satisfied customers. This platform uses smart matching technology to facilitate meaningful dialogues between happy customers and prospects, thereby shortening the sales cycle and increasing conversion rates. By turning satisfied customers into active advocates, Deeto.ai helps businesses build trust and credibility with potential buyers.

Deeto.ai makes money through a subscription-based model, where clients pay for access to its comprehensive suite of tools and services. These services include customer reference management, advocacy program management, and customer enablement software. The company also offers personalized support and feedback mechanisms to keep customer advocates engaged and motivated.

In summary, Deeto.ai is transforming the way businesses approach sales by harnessing the power of customer advocacy. Its innovative platform not only simplifies the referencing process but also enhances the overall sales experience, making it more efficient and effective.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Tenafly, United States
Employees
42
Open positions
None listed
Dealroom signal
78.7/100
Industry
Enterprise Software
Sector
Other B2B Software
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jul 2025 $13M $50M Mertor · Tau Ventures · Jump Capital · UpWest ↗
SEEDEquity / VC Apr 2022 $4.4M $18M At.inc Ventures · The Chartered Group · UpWest · TAU Ventures —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Deeto website traffic

Latest recorded traffic for Deeto is 18K monthly website visits, up 38.5% over the last three months. Deeto's team declined 2.3% over the past year.

Latest monthly visits18K 3-month web change+38.5% 1-year team growth-2.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • At.inc Ventures
  • The Chartered Group
  • UpWest
  • TAU Ventures
  • Aloniq

Series A3 investors entered at this stage

  • Jump Capital
  • Mertor
  • Tal Ventures

Other known investors2 additional known investors

  • Nadav Eylath.
  • Yair Finzi
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States48.4%
🇪🇸 Spain19.4%
🇮🇱 Israel6.5%
🇬🇷 Greece3.2%
🇦🇷 Argentina3.2%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Deeto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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